As Tennesseans, we have a lot to be proud of: our music, our barbecue, our beautiful state parks, the distinguished universities, the icons that call it home and so much more. However, there is one thing we’re not proud of–our litter problem.
There are currently 100 million pieces of litter on Tennessee state roadways and it costs $19 million of Tennessee taxpayer money to clean it up every year. How do we know? Because we counted, via a pioneering “Visible Litter Study.”
After all of this research, we created Nobody Trashes Tennessee, a litter prevention campaign brought to you by the Tennessee Department of Transportation. It was created with a few goals in mind–raise awareness about Tennessee’s litter problem, stop littering and build state pride.
Nobody Trashes Tennessee is founded in research. The campaign is based on two primary litter studies, one conducted in 2006 and another in 2016. In addition, our latest phase of research conducted in 2021 tested litter behavior and identified messaging that might drive behavior change.
For years people have looked for a mythical creature who lives in the forest. They call him by many names, Bigfoot, Yeti, Sasquatch and more. For years, he has hidden from humans, preferring a reclusive existence in the woods. But now, thanks to millions of pieces of litter filling his habitat, he has emerged. Going against his natural instincts, Trashsquatch tours across Tennessee to inspire litter prevention. Following the large creature are the Tri-Star Rangers, who help their friend navigate the human world and pass out free litterbags and other goodies.
There’s Something In The Woods 1
There’s Something In The Woods 2
There’s Something In The Woods 3